DMAi 2014 Convention

Social media is no longer just the place where your kids are spending all their time - it is how the world communicates, shares and connects. It's where discussions take place, opinions are formed, and loyalties are cemented or lost. This makes it an incredible platform to reach consumers directly where they live and play, and one that can no longer be ignored. But in order to meaningfully participate in this medium, brands must first build a digital identity that is not only worth following, but inspires respect and trust. In this session, Malini Agarwal a.k.a MissMalini will share some of the strategies that have helped her become one of India's leading social media influencers, including what brands must consider and commit to while trying to build their own successful digital identities. Key Takeaways: 1) Your digital presence is an integral part of your overall brand identity - it is not just another marketing channel. 2) Every platform has its own strengths and benefits that require specialized skills and and strategies. 3) Social Media is intensely personal; act like a human, not like a brand. 4) Stop obsessing over ROI. That's not how relationships are formed! 5) Building a trusted digital identity hard work and requires a real commitment. Are you ready?