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Thursday, January 23 • 12:15pm - 12:45pm
Use of analytics in understanding and refining marketing programs LIMITED

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Strategies to Develop the Business Case and Transform your Business into a Data Driven Enterprise • Define critical external and internal partnerships required for successful implementation • Location, location, location – key factors that determine where to store data and your analytics engine • Move beyond the promise – how to effectively sell and motivate projected ROI • Develop organizational benchmarks of key consumer metrics and performance indicators
Presenter/s or Panelists
avatar for Swaminathan S

Swaminathan S

CEO, Hansacequity
S.Swaminathan is the CEO of Hansa Customer Equity, a leading customer marketing and technology services company in India. Hansa-Cequity helps marketers convert information into insights, insights into interactions and interactions into memorable, distinctive brand experiences. Hansa... Read More →

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing... Read More →

Thursday January 23, 2014 12:15pm - 12:45pm IST
Stream:Marketing for Retail at Crystal 4
  Stream2A : Retail, Panel

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