DMAi 2014 Convention

By 2014, Cisco estimates that 56 percent of all Internet traffic will come from viewing Internet video and Internet video-to-TV. This makes sense considering that people prefer video content to text content at a rate of 2-to-1. As the demand for video continues to surge online, there is another video-centric platform that will have a resurgence in the next few years: the television. With over 500 million people predicted to have Smart TVs by 2015 according to Display Search, there is an impending “appification” of the TV that presents an enormous opportunity for brands, content creators and media companies alike. "The session will guide the audience through a new frontier: the proliferation of online video and the smart television.