DMAi 2014 Convention

consumers are increasingly aware of the value of their personal data and how it is used - and how this affects engagement and loyalty.in the age of ‘Big Data’ it has become increasingly clear that consumer information is a precious commodity that drives business success and firms misuse it at their own risk.In an increasingly multi-channel consumer environment, it is more imperative than ever for companies to gather data from all points to inform their interactions with consumers. The session will outline - 1. how the consumer landscape is changing and how an effective use of data will enable businesses to stay one step ahead of the constantly evolving consumer, 2. what consumers really want from their relationship with the companies they deal with and the role that technology plays in the process.