DMAi 2014 Convention

Visuals are powerful attention getters for organizations of all sizes and can convey information quickly and easily. But all visuals begin with a discussion of who the audience is and what the goal of the visual is. Learn how visuals can enhance and complement the stories your brand has to tell, discover what tools and resources are available to you and connect with new audiences—audiences that increasingly expect and consume visual information on digital channels. "You’ll learn how to:- Spot opportunities for visual storytelling within your own organization, using the resources you already have available - Create visuals of the business world around you and be a curator of visuals - Put your audience’s perspective and needs at the center of your visual storytelling - Create and distribute images, videos, charts and infographics that fit your business and communications objectives - Determine the role of visual storytelling in integrated communications - Simplify complex stories with visuals - Choose which free tools for visual storytelling are right for your needs"