It is not about Digital Marketing Anymore. Digital is the age we are living in. Digital today plays the role of a multiplier and a catalyst across all functions and verticals of the organization. Digital is going way beyond customer acquisition; it can now help in Brand Communication, Information dissemination, cross selling and also understanding consumer trends.
The challenge is that one cannot approach Digital the way we have approached the non-digital world in the past. This session explores what this approach must be….
- Questions that will be answered through this master class
- What the approach to Digital must be different?
- Key Tenets of this approac
- How to implement this approach one step at a time
- Is Brand Building possible through Digital ?
- Why this approach must also be different from the conventional media approach
- Key Tenets of Brand Building through Digital
